LU YouTube ads: video commercials and campaign data

#2589 YouTube advertiser by spendRetail Ecommerce

LU is a biscuit brand founded in 1846 and owned by Mondelēz International, producing packaged baked goods like Petit Beurre, Prince, Pim's, and Tuc. Across 30+ video ads with 25.0M total views in one market, its YouTube advertising prominently features bilingual campaigns celebrating 180 years of history and promoting products such as Cent Wafers.

Est. total spend
$275K – $676K
All-time, estimated range
Ads indexed
32
Total views
25.0M
Markets
1
Countries the ads ran in

Most-viewed LU YouTube ads

Top 20 by views · list updated

LU Belgium — LU — Une part de nous depuis 180 ans (YouTube video ad)0:15

LU Belgium

LU — Une part de nous depuis 180 ans

3.6M views
LU Belgium — LU - Een deel van ons sinds 180 jaar (YouTube video ad)0:15

LU Belgium

LU - Een deel van ons sinds 180 jaar

2.4M views
LU Belgium — LU Cent Wafers - Une part de nous (YouTube video ad)0:06

LU Belgium

LU Cent Wafers - Une part de nous

1.9M views
LU Belgium — LU Cent Wafers - De krokantste wafers (YouTube video ad)0:06

LU Belgium

LU Cent Wafers - De krokantste wafers

1.8M views
LU Belgium — LU — Een deel van ons (YouTube video ad)0:15

LU Belgium

LU — Een deel van ons

1.7M views
LU Belgium — LU — Een deel van ons sinds 180 jaar (YouTube video ad)0:15

LU Belgium

LU — Een deel van ons sinds 180 jaar

1.5M views
LU Belgium — LU Cent Wafers Original - De krokantste wafers (YouTube video ad)0:06

LU Belgium

LU Cent Wafers Original - De krokantste wafers

1.4M views
LU Belgium — LU Cent Wafers Original - "Une part de nous" (YouTube video ad)0:06

LU Belgium

LU Cent Wafers Original - "Une part de nous"

1.4M views
LU Belgium — LU — Une part de nous depuis 180 ans (YouTube video ad)0:15

LU Belgium

LU — Une part de nous depuis 180 ans

1.4M views
LU Belgium — LU — Une part de nous (YouTube video ad)0:15

LU Belgium

LU — Une part de nous

1.4M views
LU Belgium — LU Cent Wafers - De krokantste. Le plus croustillant. (YouTube video ad)0:15

LU Belgium

LU Cent Wafers - De krokantste. Le plus croustillant.

977.2K views
LU Belgium — LU Cent Wafers - "Une part de nous" (YouTube video ad)0:15

LU Belgium

LU Cent Wafers - "Une part de nous"

933K views
LU Belgium — LU - Een deel van ons (YouTube video ad)0:15

LU Belgium

LU - Een deel van ons

469.6K views
LU Belgium — LU - Surprise vos proches avec un message en 3D personnalisé ! (YouTube video ad)0:15

LU Belgium

LU - Surprise vos proches avec un message en 3D personnalisé !

467.5K views
LU Belgium — LU — Une part de nous (YouTube video ad)0:15

LU Belgium

LU — Une part de nous

389.6K views
LU Belgium — LU - Surprise your loved ones with a personalized 3D message (YouTube video ad)0:15

LU Belgium

LU - Surprise your loved ones with a personalized 3D message

375.2K views
LU Belgium — LU - Surprise your loved ones with a personalized 3D message (YouTube video ad)0:15

LU Belgium

LU - Surprise your loved ones with a personalized 3D message

365.3K views
LU Belgium — LU — Een deel van ons (YouTube video ad)0:15

LU Belgium

LU — Een deel van ons

357.7K views
LU Belgium — LU Cookies - Personalized 3D Messages (YouTube video ad)0:15

LU Belgium

LU Cookies - Personalized 3D Messages

315K views
LU Belgium — LU Biscuits - Surprise your loved ones with a 3D message (YouTube video ad)0:15

LU Belgium

LU Biscuits - Surprise your loved ones with a 3D message

304.8K views

See all 32 LU ads

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About LU

LU is a historic French biscuit brand founded in Nantes in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. Now owned by Mondelēz International, the brand produces popular packaged baked goods including Petit Beurre, Prince, Pim's, and Tuc across European and international markets. The lubiscuits.eu domain serves as a regional brand portal for European consumers, including those in Belgium and the Netherlands.

Company
Mondelez International, Inc.
Category
Biscuit and snack manufacturing
Advertises in
1 country

LU YouTube ads — FAQ

LU is a biscuit and baked snack brand owned by Mondelēz International. Originating in France, LU produces a variety of packaged baked goods such as Petit Beurre, Prince, Pim's, Tuc, and Cent Wafers.
LU's YouTube ads highlight its 180-year heritage with themes like "a part of us" alongside promotions for specific snack products such as LU Cent Wafers.
LU relies entirely on short video spots of 15 seconds or less, using mostly horizontal video formats alongside some vertical video creative.
LU advertises on YouTube primarily in Dutch and French, targeting multilingual European audiences.
AdSee has indexed 32 YouTube ads from LU, with 25.0M views in total, shown in 1 country.
LU's YouTube ads in the AdSee library ran most often in Belgium.
AdSee estimates LU's YouTube ad spend at $275K – $676K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LU.
The most-viewed LU ad in the AdSee library is “LU — Une part de nous depuis 180 ans”, with 3.7M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.