Busy Tokyo street scene at night with a train passing overhead.

The ad opens with a busy street scene in Tokyo at night, with a train passing overhead. It then transitions to close-ups of a young man looking up at neon signs, a hand touching a blue sweater with a dog design, and a woman smiling. Next, a shot of a pantry shelf filled with LU biscuits and other snacks. A young boy is shown smiling, then taking a box from a larger box. The young man is then shown on the phone, smiling and eating a biscuit. The ad concludes with the young man on a balcony overlooking the city at sunset, with the LU logo and tagline.