The initial close-up of the LU Cent wafer package being placed into a backpack.

The ad opens inside a tent with a hand placing a package of LU Cent wafers into a backpack. Fairy lights are visible in the background. The package is then held up, and a smartphone is used to scan it, revealing an augmented reality overlay. The overlay shows a flower-like animation with a red circle in the center. The animation evolves, displaying different messages within the red circle. Finally, the scene transitions to a kitchen counter with several LU cookie packages displayed, and the text "Surprenez vos proches avec un message en 3D personnalisé !" appears.