The bustling night street scene in Tokyo with the LU logo.

The ad opens with a wide shot of a busy, neon-lit street crossing in Tokyo at night, with a LU logo superimposed. It then cuts to a young man walking through the street, looking up. Next, a close-up of a hand opening a cardboard box revealing a blue sweater with a cartoon dog wearing sunglasses. A woman smiles as she looks at the sweater. The scene shifts to a kitchen cabinet filled with LU biscuits. A young boy smiles, then takes a package of LU biscuits from the box. The young man is shown on his phone, eating a biscuit and smiling. The ad concludes with the young man on a balcony overlooking Tokyo at sunset, with the LU logo and slogan.