Project X Paris YouTube ads: top video campaigns and creative trends

#2579 YouTube advertiser by spendRetail EcommerceFranceVerify on Google Ads Transparency Center

Project X Paris is a French streetwear brand founded in 2013, offering urban apparel, footwear, and accessories inspired by hip-hop culture. Across 8 markets and over 13.6M views, its YouTube ads showcase streetwear collections, tracksuits, water-repellent jackets, and creative music and urban scenes.

Est. total spend
$67.8K – $678K
All-time, estimated range
Ads indexed
59
Total views
13.6M
Markets
8
Countries the ads ran in

Most-viewed Project X Paris YouTube ads

Top 20 by views · list updated

See all 59 Project X Paris ads

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About Project X Paris

Project X Paris is a French streetwear and urban fashion brand founded in 2013 by Jimmy and Maxime Gov. The company offers a wide range of men's and women's apparel, footwear, and accessories inspired by hip-hop culture and urban lifestyle. Headquartered near Paris, France, it distributes products globally through its online shop, standalone brand stores, and multi-brand retail partners.

Company
PROJECT X PARIS RETAIL
Category
Streetwear fashion brand
Headquarters
France
Advertises in
8 countries

Project X Paris YouTube ads — FAQ

Project X Paris is a French streetwear and urban fashion brand founded in 2013 by Jimmy and Maxime Gov. The brand sells men's and women's apparel, footwear, and accessories inspired by hip-hop culture and urban lifestyle.
Project X Paris's YouTube ads highlight streetwear apparel, including urban tracksuits, graphic t-shirts, and water-repellent jackets. Recurring themes include urban lifestyle settings like gas stations and music studios, alongside Black Friday promotional discounts.
Project X Paris uses an even mix of vertical Shorts-style videos and traditional horizontal ads. Most of its video creatives are short spots running up to 15 seconds, along with some mid-length ads between 16 and 60 seconds.
Project X Paris advertises primarily in English and French on YouTube.
AdSee has indexed 59 YouTube ads from Project X Paris, with 13.6M views in total, shown in 8 countries.
Project X Paris's YouTube ads in the AdSee library ran most often in France, Belgium, Spain, Germany and the Netherlands. In total they were shown in 8 countries.
AdSee estimates Project X Paris's YouTube ad spend at $67.8K – $678K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Project X Paris.
The most-viewed Project X Paris ad in the AdSee library is “FXP HEART IN LOCK T-shirts”, with 1.5M views on YouTube.
Project X Paris's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12135401060869079041?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.