A bustling, neon-lit Tokyo street scene at night.

The ad opens with a wide shot of a busy, neon-lit Tokyo street at night, with a train passing overhead. It then cuts to a young man walking through the city, looking up. Next, a close-up shows a hand opening a box to reveal a blue sweater with a cartoon dog wearing sunglasses. A woman smiles as she looks at the sweater. The scene shifts to a kitchen cabinet filled with LU biscuits. A young boy smiles, then takes a package of LU Cent wafers from the box. The young man in Tokyo is shown opening the box and eating a wafer, smiling and talking on the phone. The ad concludes with the man on a balcony overlooking the city, with the LU logo and slogan appearing on screen.