The swirling melted chocolate at the beginning.

The ad opens with a close-up of melted chocolate swirling, then transitions to a layered shot of wafers with chocolate filling. It then shows a few wafers arranged in a triangular shape, followed by a product shot of a package of LU Cent wafers with some individual wafers and a cup of coffee. The final scene is a blurred background with the LU logo and three different LU biscuits, including the featured wafers.