The initial close-up of the LU Cha-Cha wafer package inside a box.

The video opens with a close-up of a box containing folded blankets and a package of LU Cha-Cha wafers. A hand reaches in and picks up the wafer package. The package is then shown being held up, and a smartphone is used to scan it. An augmented reality overlay appears on the phone screen, showing the wafer package with animated cookies and text. The overlay transforms into a flower-like animation made of cookies, with text appearing in the center. The scene then shifts to a kitchen counter with several LU cookie packages displayed. The animation of cookies and text reappears over the packages.