Bupa YouTube ads and commercial examples

#323 YouTube advertiser by spendInsuranceAustraliaVerify on Google Ads Transparency Center

Bupa provides private health insurance along with dental, optical, aged care, and clinic services to millions across Australia. Its YouTube advertising footprint includes 70+ ads and 225M views in Australia. Campaigns focus on healthcare extras, hospital cover pricing, promotional offers like free weeks of insurance, and partnerships.

Est. total spend
$3.4M – $9.0M
All-time, estimated range
Ads indexed
71
Total views
225M
Markets
1
Countries the ads ran in

Most-viewed Bupa YouTube ads

Top 20 by views · list updated

Bupa Media — Bupa — Get 100% back on dental check-ups (YouTube video ad)0:15

Bupa Media

Bupa — Get 100% back on dental check-ups

24M views
Bupa Media — Bupa — Healthcaring (YouTube video ad)0:30

Bupa Media

Bupa — Healthcaring

20.9M views
Bupa Media — Bupa — Healthcare (YouTube video ad)0:30

Bupa Media

Bupa — Healthcare

16M views
Bupa Media — Bupa — Everything for Health (YouTube video ad)0:30

Bupa Media

Bupa — Everything for Health

14.9M views
Bupa Media — Bupa — Healthcare Extras (YouTube video ad)0:15

Bupa Media

Bupa — Healthcare Extras

13.2M views
Bupa Media — Bupa - Official Healthcare Partner of Paralympics Australia (YouTube video ad)0:10

Bupa Media

Bupa - Official Healthcare Partner of Paralympics Australia

13.1M views
Bupa Media — Bupa Health Insurance — Get up to 12 Weeks Free (YouTube video ad)0:15

Bupa Media

Bupa Health Insurance — Get up to 12 Weeks Free

11.4M views
Bupa Media — Bupa Extras Cover - $3.70 a week (YouTube video ad)0:06

Bupa Media

Bupa Extras Cover - $3.70 a week

6.9M views
Bupa Media — Bupa Hospital Cover - Starting from $20 a week (YouTube video ad)0:06

Bupa Media

Bupa Hospital Cover - Starting from $20 a week

5.6M views
Bupa Media — Bupa — Get up to 10 Weeks Free Health Insurance (YouTube video ad)0:15

Bupa Media

Bupa — Get up to 10 Weeks Free Health Insurance

5.6M views
Bupa Media — Bupa — Healthcare (YouTube video ad)0:06

Bupa Media

Bupa — Healthcare

5.5M views
Bupa Media — Bupa Extras Cover for less than $3.70 a week (YouTube video ad)0:06

Bupa Media

Bupa Extras Cover for less than $3.70 a week

5.3M views
Bupa Media — Bupa — Get up to 12 weeks free (YouTube video ad)0:15

Bupa Media

Bupa — Get up to 12 weeks free

5M views
Bupa Media — Bupa Hospital Cover - Starting from under $20 a week (YouTube video ad)0:06

Bupa Media

Bupa Hospital Cover - Starting from under $20 a week

5M views
Bupa Media — Bupa: Ben Tudhope's Snowboarding Journey (YouTube video ad)0:30

Bupa Media

Bupa: Ben Tudhope's Snowboarding Journey

4.8M views
Bupa Media — Bupa Hospital Cover - Starting from under $20 a week (YouTube video ad)0:15

Bupa Media

Bupa Hospital Cover - Starting from under $20 a week

4.8M views
Bupa Media — Bupa — Get Extras Cover for less than $3.50 a week (YouTube video ad)0:15

Bupa Media

Bupa — Get Extras Cover for less than $3.50 a week

3.5M views
Bupa Media — Bupa Dental — Get 2 Free Dental Check-ups Every Year (YouTube video ad)0:15

Bupa Media

Bupa Dental — Get 2 Free Dental Check-ups Every Year

3.5M views
Bupa Media — Bupa — Healthcare (YouTube video ad)0:06

Bupa Media

Bupa — Healthcare

3.2M views
Bupa Media — Bupa Health Insurance — Get up to 12 Weeks Free (YouTube video ad)0:15

Bupa Media

Bupa Health Insurance — Get up to 12 Weeks Free

3.1M views

See all 71 Bupa ads

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About Bupa

Bupa Australia is a major health insurance and care provider serving over six million customers in Australia. It offers private health insurance plans alongside services in aged care, dental, optical, and medical health clinics. The Australian operation is part of the global Bupa Group (British United Provident Association Limited), an international healthcare organization founded in the UK in 1947.

Company
Bupa HI Pty Ltd
Category
Health insurance and healthcare services
Headquarters
Australia
Advertises in
1 country

Bupa YouTube ads — FAQ

Bupa is a health insurance and care provider based in Australia that offers private health insurance plans, aged care, dental, optical, and medical clinic services. On YouTube, Bupa promotes its health cover options and healthcare services.
Bupa's YouTube ads highlight private health insurance offers, including hospital and extras cover, promotional deals such as free weeks of insurance, 100% back on dental check-ups, and its role as the official healthcare partner of Paralympics Australia.
Bupa uses horizontal video ads on YouTube, predominantly focusing on short spots that run up to 15 seconds alongside some 16-to-30-second videos.
Bupa advertises on YouTube entirely in English, addressing audiences in Australia.
AdSee has indexed 71 YouTube ads from Bupa, with 225M views in total, shown in 1 country.
Bupa's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates Bupa's YouTube ad spend at $3.4M – $9.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Bupa.
The most-viewed Bupa ad in the AdSee library is “Bupa — Get 100% back on dental check-ups”, with 24.1M views on YouTube.
Bupa's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12843598115227303937?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.