A man brushing his teeth in an unusual outdoor setting.

The ad opens with a man brushing his teeth outdoors by a lake, with tents set up. It then cuts to a woman, then back to the man, then the woman again, showing them sharing a toothbrush. The scene shifts to a man cycling, then another man in a robe, then the cyclist again, and finally a group of cyclists. The ad then shows a father applying sunscreen to his daughter on a beach, followed by a woman on the beach. The final scenes show a man and a child in a garden, walking away from the camera. The Bupa logo is present throughout.