Covered California YouTube Ads and Campaign Examples

#469 YouTube advertiser by spendInsuranceUnited States

Covered California is the state health insurance exchange helping residents and small businesses compare and enroll in coverage. Across 12 markets, its video advertising features 30+ ads and 119M views, focusing on enrollment, health plans, and coverage assistance for life changes.

Est. total spend
$1.3M – $6.0M
All-time, estimated range
Ads indexed
36
Total views
119M
Markets
12
Countries the ads ran in

Most-viewed Covered California YouTube ads

Top 20 by views · list updated

Covered California — Covered California — Health Insurance Plans (YouTube video ad)0:15

Covered California

Covered California — Health Insurance Plans

32.9M views
Covered California — Covered California — Health Coverage for Life's Changes (YouTube video ad)0:30

Covered California

Covered California — Health Coverage for Life's Changes

13.8M views
Covered California — Covered California — Health Insurance Plans (YouTube video ad)0:15

Covered California

Covered California — Health Insurance Plans

10.2M views
Covered California — Covered California — Health Coverage for Life's Changes (YouTube video ad)0:30

Covered California

Covered California — Health Coverage for Life's Changes

9.6M views
Covered California — Covered California — Health Coverage Assistance (YouTube video ad)0:30

Covered California

Covered California — Health Coverage Assistance

8.2M views
Covered California — Covered California — Health Coverage for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Coverage for Life Changes

5M views
Covered California — Covered California — Health Insurance for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Insurance for Life Changes

4.8M views
Covered California — Covered California — Health Insurance Plans (YouTube video ad)0:15

Covered California

Covered California — Health Insurance Plans

4.7M views
Covered California — Covered California — Health Insurance Enrollment (YouTube video ad)0:30

Covered California

Covered California — Health Insurance Enrollment

4.4M views
Covered California — Covered California — Health Insurance Plans for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Insurance Plans for Life Changes

3.2M views
Covered California — Covered California — Health Insurance for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Insurance for Life Changes

3.1M views
Covered California — Covered California — Healthcare for Californians (YouTube video ad)0:30

Covered California

Covered California — Healthcare for Californians

2.7M views
Covered California — Covered California — Find Your Plan (YouTube video ad)0:15

Covered California

Covered California — Find Your Plan

2.5M views
Covered California — Covered California — Health Coverage for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Coverage for Life Changes

2.4M views
Covered California — Covered California — Health Coverage for Life Changes (YouTube video ad)0:30

Covered California

Covered California — Health Coverage for Life Changes

2.4M views
Covered California — Covered California - For the love of Californians (YouTube video ad)0:30

Covered California

Covered California - For the love of Californians

2.2M views
Covered California — Covered California — 守護加州人的健康 (YouTube video ad)0:30

Covered California

Covered California — 守護加州人的健康

2.2M views
Covered California — Covered California — Healthcare for All Californians (YouTube video ad)0:30

Covered California

Covered California — Healthcare for All Californians

2.1M views
Covered California — Covered California — Vì sức khỏe của người dân California (YouTube video ad)0:30

Covered California

Covered California — Vì sức khỏe của người dân California

1.5M views
Covered California — Covered California — Health Insurance Enrollment (YouTube video ad)0:15

Covered California

Covered California — Health Insurance Enrollment

1.4M views

See all 36 Covered California ads

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About Covered California

Covered California is the official health insurance exchange for the state of California, established under the federal Affordable Care Act. It allows individual residents and small businesses to compare, select, and enroll in private health insurance plans with federal and state financial subsidies, or access public coverage like Medi-Cal. The marketplace was created in 2010 and is administered by the California Health Benefit Exchange, an independent agency of the California state government.

Company
California Health Benefit Exchange
Category
Health insurance marketplace
Headquarters
United States
Advertises in
12 countries

Covered California YouTube ads — FAQ

Covered California is the official health insurance exchange for the state of California, administered by the California Health Benefit Exchange. It advertises private health insurance plans, state and federal financial subsidies, and enrollment options such as Medi-Cal for California residents and small businesses.
Covered California's YouTube ads primarily focus on health insurance plans, enrollment assistance, and obtaining coverage during major life changes.
Covered California relies predominantly on horizontal video formats, with occasional vertical videos. Most of its video ads are between 16 and 30 seconds long, alongside some shorter spots running up to 15 seconds.
Covered California advertises on YouTube primarily in English, followed by Spanish and Chinese.
AdSee has indexed 36 YouTube ads from Covered California, with 119M views in total, shown in 12 countries.
Covered California's YouTube ads in the AdSee library ran most often in the United States, Saudi Arabia, Myanmar, the United Arab Emirates and Pakistan. In total they were shown in 12 countries.
AdSee estimates Covered California's YouTube ad spend at $1.3M – $6.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Covered California.
The most-viewed Covered California ad in the AdSee library is “Covered California — Health Insurance Plans”, with 32.9M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.