Root YouTube ads: Commercials and performance

#394 YouTube advertiser by spendInsuranceUnited StatesVerify on Google Ads Transparency Center

Root is a mobile-first insurance provider that uses telematics to determine auto insurance rates based on driving behavior. Across 12 ads with 145M views in the US, its YouTube advertising centers on potential savings for good drivers and high mobile app satisfaction ratings.

Est. total spend
$2.9M – $7.3M
All-time, estimated range
Ads indexed
12
Total views
145M
Markets
1
Countries the ads ran in

Most-viewed Root YouTube ads

Top 12 by views · list updated

Root Insurance — Root Insurance — Good Drivers Save Up To $1200/Year (YouTube video ad)0:15

Root Insurance

Root Insurance — Good Drivers Save Up To $1200/Year

54M views
Root Insurance — Root Insurance — Good Drivers Save Up To $1200/Year (YouTube video ad)0:15

Root Insurance

Root Insurance — Good Drivers Save Up To $1200/Year

47.9M views
Root Insurance — Root Insurance — Good Drivers Save (YouTube video ad)0:30

Root Insurance

Root Insurance — Good Drivers Save

27.6M views
Root Insurance — Root Insurance - Almost Perfect App Rating (YouTube video ad)0:06

Root Insurance

Root Insurance - Almost Perfect App Rating

6.8M views
Root Insurance — Root Insurance — Almost Perfect App Rating (YouTube video ad)0:06

Root Insurance

Root Insurance — Almost Perfect App Rating

6.3M views
Video ad upload channel for 500-184-7444 — Root Insurance — Good Drivers Save (YouTube video ad)0:30

Video ad upload channel for 500-184-7444

Root Insurance — Good Drivers Save

729K views
Root Insurance — Root Insurance — Save on Car Insurance (YouTube video ad)0:15

Root Insurance

Root Insurance — Save on Car Insurance

415.6K views
Root Insurance — Root Insurance — High App Rating and Customer Satisfaction (YouTube video ad)0:06

Root Insurance

Root Insurance — High App Rating and Customer Satisfaction

407K views
Root Insurance — Root Insurance — App Rating and Driver Information (YouTube video ad)0:06

Root Insurance

Root Insurance — App Rating and Driver Information

352.3K views
Root Insurance — Root Insurance — Almost Perfect App Rating (YouTube video ad)0:06

Root Insurance

Root Insurance — Almost Perfect App Rating

237.3K views
Root Insurance — Root Insurance — Car Insurance App (YouTube video ad)0:15

Root Insurance

Root Insurance — Car Insurance App

67.8K views
Root Insurance — Root Insurance — Almost Perfect (YouTube video ad)0:15

Root Insurance

Root Insurance — Almost Perfect

64.3K views

About Root

Root is a mobile-first technology company that provides personalized auto, renters, and homeowners insurance directly to consumers. Founded in 2015 and headquartered in Columbus, Ohio, the company uses smartphone telematics and data science to calculate car insurance rates based primarily on driving behavior rather than demographics. Root, Inc. is a publicly traded entity operating across the majority of U.S. states.

Company
Root, Inc.
Category
Auto insurance technology
Headquarters
United States
Advertises in
1 country

Root YouTube ads — FAQ

Root is a mobile-first technology company based in the United States that provides personalized auto, renters, and homeowners insurance. It uses smartphone telematics and data science to determine car insurance rates based on driving behavior.
Root's YouTube ads focus on savings for good drivers, highlighting potential annual discounts on car insurance. Several ads also promote the brand's mobile app rating and customer satisfaction.
Root uses a mix of horizontal and vertical video formats, with the vast majority of its spots running 15 seconds or shorter alongside some 16- to 30-second videos.
Root advertises entirely in English for its YouTube video ads.
AdSee has indexed 12 YouTube ads from Root, with 145M views in total, shown in 1 country.
Root's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Root's YouTube ad spend at $2.9M – $7.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Root.
The most-viewed Root ad in the AdSee library is “Root Insurance — Good Drivers Save Up To $1200/Year”, with 54.1M views on YouTube.
Root's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02483378952727429121?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.