The large, bold text "Get Bupa Extras Cover for less than $3" immediately grabs attention.

The ad opens with a bright blue sky filled with fluffy white clouds. The Bupa logo and a CANSTAR award are displayed in the top right corner. Large white text appears, stating 'Get Bupa Extras Cover for less than $3'. The dollar amount then animates to $3.70, with 'a week*' appearing below it. A red button with a magnifying glass icon and the text 'Bupa Extras Cover' appears. The ad then transitions to show just the Bupa logo and the red button, before ending with the Bupa logo, CANSTAR award, and the red button again. The clouds continue to drift throughout the ad.