The large, prominent '$20' price point against a clear blue sky.

The ad opens with a bright blue sky filled with fluffy white clouds. The Bupa logo and a CANSTAR award are visible in the top right corner. Large white text appears, stating 'Get Bupa Hospital cover starting from under $20'. The number '20' is significantly larger than the rest of the text. A small asterisk appears next to '$20'. The text 'a week*' appears to the right of the large number. A red button with white text appears at the bottom, saying 'Q Bupa Hospital Cover'. The background remains a blue sky with clouds throughout. The ad ends with the Bupa logo and CANSTAR award again, along with the red button.