Ethos YouTube Ads: Top Video Commercials & Creatives

#203 YouTube advertiser by spendInsuranceUnited StatesVerify on Google Ads Transparency Center

Ethos is an insurance technology company offering a digital platform to buy term and whole life insurance policies online. Across 40+ YouTube ads and 277M views in the United States, its campaigns emphasize family security, affordable coverage, instant applications, and policies without medical exams.

Est. total spend
$5.5M – $13.9M
All-time, estimated range
Ads indexed
44
Total views
277M
Markets
1
Countries the ads ran in

Most-viewed Ethos YouTube ads

Top 20 by views · list updated

See all 44 Ethos ads

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About Ethos

Ethos is an American insurance technology company that provides a digital platform for buying term and whole life insurance policies. Founded in 2016, the company uses predictive technology and data to offer instant quotes and simplified application processes without requiring medical exams for most buyers across the United States. Ethos partners with major carriers to streamline policy issuance for consumers, agents, and insurers.

Company
Ethos Technologies Inc.
Category
Online life insurance technology
Headquarters
United States
Advertises in
1 country

Ethos YouTube ads — FAQ

Ethos, legally Ethos Technologies Inc., is an American insurance technology company offering a digital platform to purchase term and whole life insurance policies. The company uses predictive technology to provide online quotes and simplified applications without medical exams for most US applicants.
Ethos's YouTube ads focus on securing life insurance coverage for families, featuring messaging tailored for moms and dads. Common themes highlight affordable policies, instant access, and the ability to obtain coverage without needing a medical exam.
Ethos utilizes an even split between vertical Shorts-style videos and standard horizontal formats. The ads range in length from short 15-second clips to longer spots lasting up to a minute.
Ethos advertises exclusively in English on YouTube, directing its campaigns toward audiences in the United States.
AdSee has indexed 44 YouTube ads from Ethos, with 277M views in total, shown in 1 country.
Ethos's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Ethos's YouTube ad spend at $5.5M – $13.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ethos.
The most-viewed Ethos ad in the AdSee library is “Ethos Life Insurance — Secure Your Family's Future”, with 121M views on YouTube.
Ethos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17663886262815162369?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.