BIPA YouTube Ads: Commercials and Video Campaigns

#552 YouTube advertiser by spendRetail EcommerceAustriaVerify on Google Ads Transparency Center

BIPA is an Austrian retailer offering health, beauty, cosmetics, and household goods across approximately 600 stores and online. Its YouTube advertising footprint includes 30+ ads and 184M views across 13 markets. Campaigns frequently feature personal care brands such as Old Spice and Head & Shoulders, alongside store-focused promotions.

Est. total spend
$552K – $5.0M
All-time, estimated range
Ads indexed
30
Total views
184M
Markets
13
Countries the ads ran in

Most-viewed BIPA YouTube ads

Top 20 by views · list updated

Old Spice — Old Spice — Unglaublich frisch (YouTube video ad)0:06

Old Spice

Old Spice — Unglaublich frisch

51.8M views
Old Spice — Old Spice Captain — 24/7 Frisch (YouTube video ad)0:15

Old Spice

Old Spice Captain — 24/7 Frisch

33.3M views
Old Spice — Old Spice - Unglaublich Langanhaltend (YouTube video ad)0:14

Old Spice

Old Spice - Unglaublich Langanhaltend

33.1M views
Old Spice — Old Spice - Unglaublich Langanhaltend (YouTube video ad)0:20

Old Spice

Old Spice - Unglaublich Langanhaltend

18.5M views
Old Spice — Old Spice Captain — Unglaublich Frisch (YouTube video ad)0:06

Old Spice

Old Spice Captain — Unglaublich Frisch

14.3M views
HeadandShouldersD — Head & Shoulders Classic Clean — Dermatologically Tested (YouTube video ad)0:06

HeadandShouldersD

Head & Shoulders Classic Clean — Dermatologically Tested

6.9M views
HeadandShouldersD — Head & Shoulders Classic Clean — Anti-Schuppen Shampoo (YouTube video ad)0:20

HeadandShouldersD

Head & Shoulders Classic Clean — Anti-Schuppen Shampoo

6.2M views
BIPA — BIPA — Schön ist, füreinander da zu sein. (YouTube video ad)0:25

BIPA

BIPA — Schön ist, füreinander da zu sein.

5.4M views
Old Spice — Old Spice Captain — 24/7 Frisch Duft in Parfumqualität (YouTube video ad)0:15

Old Spice

Old Spice Captain — 24/7 Frisch Duft in Parfumqualität

3.1M views
Old Spice — Old Spice — Unglaublich Langanhaltend (YouTube video ad)0:14

Old Spice

Old Spice — Unglaublich Langanhaltend

2.6M views
Old Spice — Old Spice — Unglaublich Langanhaltend (YouTube video ad)0:20

Old Spice

Old Spice — Unglaublich Langanhaltend

2M views
Old Spice — Old Spice - Unglaublich Frisch (YouTube video ad)0:10

Old Spice

Old Spice - Unglaublich Frisch

1.5M views
Schwarzkopf — Schwarzkopf Brilliance Hair Glossing - Intensive Color Refresh (YouTube video ad)0:14

Schwarzkopf

Schwarzkopf Brilliance Hair Glossing - Intensive Color Refresh

1M views
Schauma — Glem Vital Langhaar Multitalent-Kur (YouTube video ad)0:06

Schauma

Glem Vital Langhaar Multitalent-Kur

699.1K views
Novalac Österreich — Novalac - Baby Formula (YouTube video ad)0:20

Novalac Österreich

Novalac - Baby Formula

576.9K views
Schwarzkopf — Schwarzkopf Brilliance - Hair Glossing (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Brilliance - Hair Glossing

515.8K views
Schwarzkopf — Schwarzkopf Brilliance - Haar Glossing (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Brilliance - Haar Glossing

489.2K views
Novalac Österreich — Novalac — Die optimale Milchnahrung für Ihr Baby (YouTube video ad)0:27

Novalac Österreich

Novalac — Die optimale Milchnahrung für Ihr Baby

396.1K views
Schwarzkopf — Schwarzkopf Brilliance Haar Glossing (YouTube video ad)0:06

Schwarzkopf

Schwarzkopf Brilliance Haar Glossing

339.1K views
BIPA — Alles für Baby & Kind? (YouTube video ad)0:12

BIPA

Alles für Baby & Kind?

261.8K views

See all 30 BIPA ads

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About BIPA

BIPA is a major Austrian health, beauty, and household goods retailer operating around 600 store locations as well as an e-commerce platform. Founded in 1980, the company offers branded personal care, cosmetics, and baby products alongside its own private-label lines. BIPA operates as a subsidiary of REWE Group under REWE International AG.

Company
BIPA Parfumerien Gesellschaft m.b.H.
Category
Health and beauty retailer
Headquarters
Austria
Advertises in
13 countries

BIPA YouTube ads — FAQ

BIPA is an Austrian health, beauty, and household goods retailer operating physical stores and an online shop. A subsidiary of REWE Group, BIPA sells cosmetics, personal care products, and baby items from major brands as well as its own private labels.
BIPA's YouTube ads prominently feature personal care and grooming products, highlighting brands like Old Spice deodorants and Head & Shoulders anti-dandruff shampoo, alongside general brand messaging.
BIPA uses mostly short horizontal video ads up to 15 seconds long, accompanied by a smaller selection of vertical formats.
BIPA advertises exclusively in German, aligning with its primary market in Austria.
AdSee has indexed 30 YouTube ads from BIPA, with 184M views in total, shown in 13 countries.
BIPA's YouTube ads in the AdSee library ran most often in Austria, Germany, Slovakia, Hungary and the Czech Republic. In total they were shown in 13 countries.
AdSee estimates BIPA's YouTube ad spend at $552K – $5.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BIPA.
The most-viewed BIPA ad in the AdSee library is “Old Spice — Unglaublich frisch”, with 51.9M views on YouTube.
BIPA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11218444148971405313?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.