A pirate with an eyepatch and a gruff expression.

The ad opens with a close-up of a pirate with an eyepatch, then cuts to a man on a ship who smells something, exclaiming "He smells incredible." This is followed by a shot of another pirate who shouts "Intruder!" The first man then yells "Me? I'm a pirate!" A third pirate, with a beard and hat, also shouts "Intruder!" The scene shifts to a treasure chest filled with gold coins and Old Spice products. The dialogue continues, "Yes, this is the new 24/7 long-lasting Old Spice deodorant stick." The final sequence shows a man riding a seahorse through the ocean towards a sunset, with the Old Spice products displayed prominently. The editing is fast-paced and cuts between characters and scenes.