The "NEU" (New) tag and the close-up of the hair glossing product.

The ad opens with a close-up of a tube of Schwarzkopf Brilliance hair glossing product, featuring a model with blonde hair. It then transitions to a microscopic view of hair strands, showing the HaptIQ System repairing damage with golden bonding agents. The ad then shows a split screen: one side shows a woman with dull hair, the other side shows her with shiny, healthy-looking hair after using the product. Finally, it displays three tubes of the product in different shades and a woman in a suit looking confidently at the camera.