A pirate with an eyepatch looking intensely at the camera.

The ad opens with a close-up of a pirate with an eyepatch, then pans to show other pirates on a ship. One pirate points and shouts, calling someone an 'intruder'. Another pirate, dressed in white, claims to be a pirate. The scene shifts to a treasure chest filled with Old Spice products and coins. A pirate is shown using the deodorant. The ad concludes with a man riding a seahorse in the ocean as the sun sets, with Old Spice products displayed prominently.