A woman preparing baby formula in a clean, modern kitchen.

The ad opens with a woman in a modern kitchen preparing baby formula. She fills a kettle with water, then uses a thermometer to check the temperature. She then pours the hot water into a baby bottle and adds formula from a can. The scene transitions to a graphic display of two Novalac formula cans (2 and 3) with a giraffe mascot. The final scene shows the Novalac logo and text indicating availability at BIPA stores in Austria. The pacing is calm and informative.