A woman with striking dark hair and a confident smile.

The ad opens with a woman with long, dark hair smiling at the camera. The scene transitions to a close-up of a Schwarzkopf Brilliance hair glossing tube, labeled 'NEU' (New). It then shows hands applying the product to hair, followed by a 'before' shot of the woman's hair. A 'nachher' (after) shot shows her hair looking much darker and shinier. Close-ups of the product packaging highlight a diamond graphic and the 'HAPTIQ SYSTEM'. The woman is shown again, with a double exposure effect, and then holding the product. The final scene shows the product line-up with the tagline 'FOR EVERY YOU.'