Tarte Cosmetics YouTube Ads & Video Commercials

#1105 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Tarte Cosmetics sells cruelty-free makeup and skincare products, including its Shape Tape concealer and Amazonian clay cosmetics. Across 15 markets, its YouTube advertising features product tutorials, promotional discounts, and showcase spots for mascaras and lip plumpers that have gathered 44.3M total views across 30+ ads.

Est. total spend
$133K – $2.2M
All-time, estimated range
Ads indexed
37
Total views
44.3M
Markets
15
Countries the ads ran in

Most-viewed Tarte Cosmetics YouTube ads

Top 20 by views · list updated

See all 37 Tarte Cosmetics ads

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About Tarte Cosmetics

Tarte Cosmetics is an American beauty brand that sells cruelty-free makeup and skincare products formulated with naturally derived ingredients. Founded in 1999 by Maureen Kelly in New York City, the brand is known for products like its Shape Tape concealer and Amazonian clay makeup. It sells direct-to-consumer globally via its website as well as through major beauty retailers including Sephora and Ulta, and is majority-owned by Kosé Corporation.

Company
Tarte, Inc.
Category
Cosmetics and skincare products
Headquarters
United States
Advertises in
15 countries

Tarte Cosmetics YouTube ads — FAQ

Tarte Cosmetics is an American beauty brand founded in New York City that sells cruelty-free makeup and skincare products made with naturally derived ingredients. Its product lineup includes Shape Tape concealer and Amazonian clay makeup, available online and through major retailers.
Tarte Cosmetics' YouTube ads highlight makeup products such as Shape Tape, Lip Plump gloss, and Tartelette Tubing Mascara through product demonstrations and tutorials. Many ads also promote promotional sales, discount offers, custom kits, and free shipping.
Tarte Cosmetics uses a mix of vertical Shorts-style and horizontal videos, with the majority running as short spots under 15 seconds.
Tarte Cosmetics advertises entirely in English on YouTube, originating from the United States.
AdSee has indexed 37 YouTube ads from Tarte Cosmetics, with 44.3M views in total, shown in 15 countries.
Tarte Cosmetics's YouTube ads in the AdSee library ran most often in the United States, Canada, Australia, the United Kingdom and Spain. In total they were shown in 15 countries.
AdSee estimates Tarte Cosmetics's YouTube ad spend at $133K – $2.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Tarte Cosmetics.
The most-viewed Tarte Cosmetics ad in the AdSee library is “Tarte Shape Tape Costume Promotes 80% Off Sale”, with 5.3M views on YouTube.
Tarte Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13734647492337729537?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.