The initial text "3 free maracuja juicy lips" and the visual of the Tarte products.

The ad opens with a close-up of several Tarte Maracuja Juicy Lips products lined up, with a croissant and a Tarte logo on the left. It then transitions to a close-up of a woman's lips, showing the product being applied. The scene shifts to three women sitting at a table, enjoying croissants and Tarte products. The ad features close-ups of the products, women applying them, and a strawberry charm. The pacing is quick, with frequent scene changes and close-ups to highlight the product and the offer. The final shot shows the product set with a strawberry charm and promotional text.