Razer YouTube ads and video campaign examples

#1095 YouTube advertiser by spendDTCVerify on Google Ads Transparency Center

Razer develops high-performance gaming hardware, consumer electronics, and software, including gaming mice, keyboards, headsets, and esports gear. Its YouTube advertising spans 90+ ads across 10 markets, accumulating over 44.7M views. Video campaigns frequently highlight esports peripherals, gaming chairs, and collaborations with competitive gaming pros.

Est. total spend
$89.3K – $2.2M
All-time, estimated range
Ads indexed
94
Total views
44.7M
Markets
10
Countries the ads ran in

Most-viewed Razer YouTube ads

Top 20 by views · list updated

R Λ Z Ξ R — Razer DeathAdder V4 Pro - Niko (YouTube video ad)0:15

R Λ Z Ξ R

Razer DeathAdder V4 Pro - Niko

3.3M views
R Λ Z Ξ R — Razer Iskur V2 Newgen Gaming Chair (YouTube video ad)0:10

R Λ Z Ξ R

Razer Iskur V2 Newgen Gaming Chair

2.8M views
R Λ Z Ξ R — Razer DeathAdder V4 Pro - Made for the Best (YouTube video ad)0:15

R Λ Z Ξ R

Razer DeathAdder V4 Pro - Made for the Best

2.6M views
R Λ Z Ξ R — Razer Raiju V3 Pro Controller - Unleashed for Esports (YouTube video ad)0:15

R Λ Z Ξ R

Razer Raiju V3 Pro Controller - Unleashed for Esports

2.5M views
R Λ Z Ξ R — Razer Blackshark V3 Pro - NIKO (YouTube video ad)0:15

R Λ Z Ξ R

Razer Blackshark V3 Pro - NIKO

2.2M views
R Λ Z Ξ R — Faker: Write Legends with Razer Viper V3 Pro (YouTube video ad)0:15

R Λ Z Ξ R

Faker: Write Legends with Razer Viper V3 Pro

2.1M views
R Λ Z Ξ R — Razer Huntsman V3 Pro - Esports Keyboard (YouTube video ad)0:35

R Λ Z Ξ R

Razer Huntsman V3 Pro - Esports Keyboard

1.8M views
R Λ Z Ξ R — Razer — Gaming Peripherals Showcase (YouTube video ad)0:30

R Λ Z Ξ R

Razer — Gaming Peripherals Showcase

1.7M views
R Λ Z Ξ R — Razer - Shotzzy & Hydra Gaming Gear (YouTube video ad)0:15

R Λ Z Ξ R

Razer - Shotzzy & Hydra Gaming Gear

1.6M views
R Λ Z Ξ R — Razer Laptop Cooling Pad - Solves Overheating (YouTube video ad)0:22

R Λ Z Ξ R

Razer Laptop Cooling Pad - Solves Overheating

1.6M views
R Λ Z Ξ R — Razer Blade Advantage (YouTube video ad)0:15

R Λ Z Ξ R

Razer Blade Advantage

1.2M views
R Λ Z Ξ R — Razer Huntsman V2 Analog Pro Tenkeyless Keyboard Unboxing (YouTube video ad)0:28

R Λ Z Ξ R

Razer Huntsman V2 Analog Pro Tenkeyless Keyboard Unboxing

1.1M views
R Λ Z Ξ R — Inworld AI: Powering Advanced AI with NVIDIA (YouTube video ad)0:45

R Λ Z Ξ R

Inworld AI: Powering Advanced AI with NVIDIA

1M views
R Λ Z Ξ R — Razer Laptop Cooling Pad Unboxing and Setup (YouTube video ad)0:36

R Λ Z Ξ R

Razer Laptop Cooling Pad Unboxing and Setup

912.8K views
R Λ Z Ξ R — Razer Iskur V2 Gaming Chair: Comfort and Technology (YouTube video ad)0:25

R Λ Z Ξ R

Razer Iskur V2 Gaming Chair: Comfort and Technology

838.9K views
R Λ Z Ξ R — Razer - For Gamers, By Gamers (YouTube video ad)0:15

R Λ Z Ξ R

Razer - For Gamers, By Gamers

834.3K views
R Λ Z Ξ R — Razer Blade 18: The Edge of Performance (YouTube video ad)0:16

R Λ Z Ξ R

Razer Blade 18: The Edge of Performance

809.3K views
R Λ Z Ξ R — Razer Raiju V3 Pro Controller - Unleashed for Esports (YouTube video ad)0:30

R Λ Z Ξ R

Razer Raiju V3 Pro Controller - Unleashed for Esports

794.3K views
R Λ Z Ξ R — Razer Blade — The Blade Advantage (YouTube video ad)0:15

R Λ Z Ξ R

Razer Blade — The Blade Advantage

776.9K views
R Λ Z Ξ R — Razer Blade — The Blade Advantage (YouTube video ad)0:15

R Λ Z Ξ R

Razer Blade — The Blade Advantage

679.9K views

See all 94 Razer ads

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About Razer

Razer is a technology company specializing in high-performance gaming hardware, consumer electronics, and software. The company designs and sells gaming laptops, mice, keyboards, audio headsets, and esports accessories. Refounded in 2005 with dual headquarters in Irvine, California, and Singapore, Razer serves gamers and esports professionals worldwide.

Company
Razer Inc.
Category
Gaming hardware and electronics
Advertises in
10 countries

Razer YouTube ads — FAQ

Razer advertises high-performance gaming hardware, consumer electronics, and software. Its product promotions commonly feature gaming laptops, mice, keyboards, audio headsets, gaming chairs, and esports accessories.
Razer's YouTube ads highlight specific gaming gear such as the DeathAdder and Viper mice, Blackshark headsets, Huntsman keyboards, and Iskur gaming chairs. The campaigns frequently emphasize esports performance and feature professional esports athletes.
Razer primarily utilizes horizontal video ads, alongside vertical Shorts-style formats. Most of these video spots are short, frequently running 15 seconds or less.
Razer advertises on YouTube primarily in English, followed by campaigns in French and German.
AdSee has indexed 94 YouTube ads from Razer, with 44.7M views in total, shown in 10 countries.
Razer's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, France, Germany and Canada. In total they were shown in 10 countries.
AdSee estimates Razer's YouTube ad spend at $89.3K – $2.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Razer.
The most-viewed Razer ad in the AdSee library is “Razer DeathAdder V4 Pro - Niko”, with 3.3M views on YouTube.
Razer's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14900546395248263169?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.