The large "65%" text and the Tarte branding.

The video opens with a close-up of a lipstick, then pans out to reveal a makeup brush, a blush palette, a tube of blush, and a mascara tube, all arranged around the text "tarte" and "steals up to 65% off". The background is a gradient of purple and pink, with a gold border. The products are added sequentially to the frame.