HelloFresh YouTube ads and video campaigns

#1087 YouTube advertiser by spendDTCAustralia

HelloFresh Australia delivers pre-portioned meal kits and recipes to households nationwide. Across 20+ ads running in Australia with 56.4M views, its video advertising focuses on weeknight dinners, easy meal prep, fresh ingredients, and balanced meal options.

Est. total spend
$846K – $2.3M
All-time, estimated range
Ads indexed
21
Total views
56.4M
Markets
1
Countries the ads ran in

Most-viewed HelloFresh YouTube ads

Top 20 by views · list updated

See all 21 HelloFresh ads

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About HelloFresh

HelloFresh Australia is a direct-to-consumer meal kit delivery service providing pre-portioned ingredients and step-by-step recipes to households across Australia. Launched locally in 2012, it operates as a subsidiary of the global German meal kit company HelloFresh SE. Customers can subscribe to customized weekly meal plans based on dietary preferences, serving sizes, and schedule flexibility.

Company
Grocery Delivery E-Services Australia Pty Limited
Category
Meal kit delivery service
Headquarters
Australia
Advertises in
1 country

HelloFresh YouTube ads — FAQ

HelloFresh is a direct-to-consumer meal kit delivery service operating in Australia as Grocery Delivery E-Services Australia Pty Limited. The company provides pre-portioned ingredients and step-by-step recipes for customizable weekly meal plans based on dietary preferences and serving sizes.
HelloFresh YouTube ads focus on easy weeknight dinners and fresh ingredients. Common themes include reclaiming dinner time, easy mid-week meals, comfort food, and specialized options like Green & Lean meals.
HelloFresh runs a mix of horizontal videos and vertical Shorts-style ads, with horizontal spots making up the majority. Most of the videos are short, typically running 15 seconds or less, alongside some longer 30-to-60-second formats.
HelloFresh advertises on YouTube entirely in English for its Australian audience.
AdSee has indexed 21 YouTube ads from HelloFresh, with 56.4M views in total, shown in 1 country.
HelloFresh's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates HelloFresh's YouTube ad spend at $846K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by HelloFresh.
The most-viewed HelloFresh ad in the AdSee library is “HelloFresh — Reclaim Dinner Time”, with 13.9M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.