A large "7 for up to 67% off" graphic with "custom kit is back" text.

The video opens with a close-up of a woman with long blonde hair and full makeup, looking directly at the camera. A pink banner with text overlays the top half of the screen. The banner advertises a Tarte custom kit sale. The woman gestures with her hands as she speaks. Throughout the video, different Tarte makeup products are shown, including eyeshadow palettes, mascaras, concealers, and foundations. The woman holds up some of the products to the camera. The pacing is moderate, with quick cuts between the woman and product displays.