Dollar Shave Club YouTube Ads and Top Video Creatives

#517 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Dollar Shave Club is a direct-to-consumer brand offering razors, blades, and body care products. Across 10 markets, its video advertising has generated 107M views from 50+ ads in this library. The campaigns frequently highlight new razors, shave butter, and product value using satirical and direct messaging.

Est. total spend
$1.2M – $5.4M
All-time, estimated range
Ads indexed
58
Total views
107M
Markets
10
Countries the ads ran in

Most-viewed Dollar Shave Club YouTube ads

Top 20 by views · list updated

See all 58 Dollar Shave Club ads

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About Dollar Shave Club

Dollar Shave Club is a direct-to-consumer personal grooming brand offering razors, blades, and body care products on a subscription and one-time purchase basis. Founded in 2011 by Michael Dubin and Mark Levine, the company gained fame through a viral marketing campaign that disrupted the traditional razor industry. It operates primarily in North America, Europe, and Australia, and is majority-owned by Nexus Capital Management with Unilever retaining a minority stake.

Company
Dollar Shave Club, Inc.
Category
Men's grooming products
Headquarters
United States
Advertises in
10 countries

Dollar Shave Club YouTube ads — FAQ

Dollar Shave Club is a direct-to-consumer personal grooming brand based in the United States. The company offers men's grooming products, including razors, blades, and body care items, through subscriptions and one-time purchases.
Dollar Shave Club's YouTube ads focus on its razors and Shave Butter, often featuring humorous themes, razor industry satire, and messaging centered on product quality and value.
Dollar Shave Club uses an even balance of vertical Shorts-style videos and standard horizontal formats. Most of the brand's YouTube ads are short spots lasting up to 15 seconds.
Dollar Shave Club advertises exclusively in English on YouTube.
AdSee has indexed 58 YouTube ads from Dollar Shave Club, with 107M views in total, shown in 10 countries.
Dollar Shave Club's YouTube ads in the AdSee library ran most often in the United States, Canada, the United Kingdom, New Zealand and Egypt. In total they were shown in 10 countries.
AdSee estimates Dollar Shave Club's YouTube ad spend at $1.2M – $5.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Dollar Shave Club.
The most-viewed Dollar Shave Club ad in the AdSee library is “Dollar Shave Club — New Razor Ad”, with 21.6M views on YouTube.
Dollar Shave Club's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11586789460628471809?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.