A close-up of a hand holding a razor.

The ad opens with a close-up of a hand holding a blue and gray razor over a white towel. It then transitions to a montage of four different men, each wearing a bib, shaving their faces in various settings. The final scene shows a man holding a large sword and gesturing towards a display of Dollar Shave Club products, including a tube of shaving cream and razor cartridges. The editing is quick-paced, intercutting between the shaving scenes and the product display.