K18 Hair YouTube ads: video creatives and performance

#487 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

K18 Hair develops science-backed haircare products using biomimetic peptide science to repair hair damage. Across 30+ YouTube ads with 114M views in the US, its video campaigns center on molecular repair hair masks, shampoos, and heat protection treatments.

Est. total spend
$2.3M – $5.7M
All-time, estimated range
Ads indexed
35
Total views
114M
Markets
1
Countries the ads ran in

Most-viewed K18 Hair YouTube ads

Top 20 by views · list updated

LenaLifts — K18 — Molecular Repair Mask (YouTube video ad)0:59

LenaLifts

K18 — Molecular Repair Mask

22.8M views
K18 Hair — K18 — Molecular Repair Hair Mask (YouTube video ad)0:30

K18 Hair

K18 — Molecular Repair Hair Mask

19.7M views
K18 Hair — K18 Astrolift Reparative Volume Spray (YouTube video ad)0:15

K18 Hair

K18 Astrolift Reparative Volume Spray

17.2M views
Abbey Yung — K18 — Hair Repair (YouTube video ad)1:06

Abbey Yung

K18 — Hair Repair

12.9M views
K18 Hair — K18 — Molecular Repair Hair Mask (YouTube video ad)0:15

K18 Hair

K18 — Molecular Repair Hair Mask

6.9M views
Alxandra — K18 — Hair Repair and Heat Protection Products (YouTube video ad)0:53

Alxandra

K18 — Hair Repair and Heat Protection Products

6.2M views
K18 Hair — K18 — Molecular Repair Hair Mask (YouTube video ad)0:30

K18 Hair

K18 — Molecular Repair Hair Mask

4.7M views
Dacey Cash — K18 Hair Mask — Hair Repair and Strengthening (YouTube video ad)0:53

Dacey Cash

K18 Hair Mask — Hair Repair and Strengthening

3.5M views
K18 Hair — K18 AirWash Dry Shampoo: Fresh Hair Fast (YouTube video ad)0:06

K18 Hair

K18 AirWash Dry Shampoo: Fresh Hair Fast

1.8M views
Vivian Yun — K18 — Purple Shampoo for Blonde Hair (YouTube video ad)1:02

Vivian Yun

K18 — Purple Shampoo for Blonde Hair

1.8M views
K18 Hair — K18 AirWash Dry Shampoo: The Science of Fresh Hair (YouTube video ad)0:20

K18 Hair

K18 AirWash Dry Shampoo: The Science of Fresh Hair

1.5M views
K18 Hair — K18 AirWash — Refresh Hair After Workout (YouTube video ad)0:44

K18 Hair

K18 AirWash — Refresh Hair After Workout

1.5M views
K18 Hair — K18 AirWash Dry Shampoo: Workout Hair Refresh (YouTube video ad)1:00

K18 Hair

K18 AirWash Dry Shampoo: Workout Hair Refresh

1.4M views
K18 Hair — K18 AirWash Dry Shampoo: The Science of Fresh Hair (YouTube video ad)0:06

K18 Hair

K18 AirWash Dry Shampoo: The Science of Fresh Hair

1.4M views
K18 Hair — K18 — AirWash Dry Shampoo (YouTube video ad)0:30

K18 Hair

K18 — AirWash Dry Shampoo

1.3M views
K18 Hair — K18 Airwash Dry Shampoo Review (YouTube video ad)0:36

K18 Hair

K18 Airwash Dry Shampoo Review

1M views
K18 Hair — K18 — Air Wash Dry Shampoo (YouTube video ad)0:20

K18 Hair

K18 — Air Wash Dry Shampoo

1M views
K18 Hair — K18 — AstroLift Reparative Volume Spray (YouTube video ad)0:30

K18 Hair

K18 — AstroLift Reparative Volume Spray

941.7K views
K18 Hair — K18 Air Wash Dry Shampoo - Instantly Fresh Hair (YouTube video ad)0:06

K18 Hair

K18 Air Wash Dry Shampoo - Instantly Fresh Hair

914.5K views
K18 Hair — K18 — Transform Your Hair in 4 Minutes (YouTube video ad)0:30

K18 Hair

K18 — Transform Your Hair in 4 Minutes

785.4K views

See all 35 K18 Hair ads

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About K18 Hair

K18 Hair is a science-backed haircare brand that uses biotechnology and biomimetic peptide science to repair hair damage at the molecular level. Founded in 2019 by Suveen Sahib and Britta Cox, the company offers molecular repair masks, hair oils, shampoos, and serums to consumers and salon professionals worldwide. In 2024, K18 Hair was acquired by beauty corporate Unilever.

Company
K18, Inc.
Category
Biotech haircare products
Headquarters
United States
Advertises in
1 country

K18 Hair YouTube ads — FAQ

K18 Hair is a direct-to-consumer biotech haircare brand from the United States that sells molecular repair masks, hair oils, shampoos, and serums. Its products use biomimetic peptide science to repair damaged hair for consumers and salon professionals.
K18 Hair's YouTube ads focus heavily on its Molecular Repair Hair Mask, hair repair, and heat protection. Campaigns also highlight specific items like the Astrolift Reparative Volume Spray, AirWash Dry Shampoo, and purple shampoo for blonde hair.
K18 Hair primarily runs vertical, Shorts-style video ads, alongside some horizontal formats. Most videos are short, generally running between 15 and 60 seconds.
K18 Hair advertises exclusively in English on YouTube.
AdSee has indexed 35 YouTube ads from K18 Hair, with 114M views in total, shown in 1 country.
K18 Hair's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates K18 Hair's YouTube ad spend at $2.3M – $5.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by K18 Hair.
The most-viewed K18 Hair ad in the AdSee library is “K18 — Molecular Repair Mask”, with 22.8M views on YouTube.
K18 Hair's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06340397229647331329?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.