The phrase "I THOUGHT IT WAS BULL CRAP" displayed prominently on a billboard.

The ad opens with a close-up of a man in a black t-shirt, followed by a shot of a man with red hair speaking. The scene then shifts to a room with a fireplace, a camera on a tripod, and a man in a grey t-shirt holding a product. The final shot is a wide aerial view of a billboard advertising Dollar Shave Club.