A red car with a bird on its roof driving down a street.

The ad opens with a red Zipcar driving down a street with cartoonish buildings and trees. A bird lands on the car's roof. The scene then transitions to a blue car in a tropical setting with palm trees and a sunset. This is followed by a scene of the blue car parked in front of a painting of palm trees, with paint cans and a brush nearby, suggesting a messy or difficult situation. The car then appears under a sun, then a moon and stars, indicating the passage of time. Finally, the car is shown at a gas pump with the price increasing, implying high costs. The ad concludes by returning to the red Zipcar with the bird, emphasizing the brand's solution.