The Zipcar logo appears prominently at the beginning.

The ad opens with the Zipcar logo on a green background. It then transitions to a montage of various Zipcar vehicles in urban settings, showing people using the service. We see cars parked on streets, a person getting into a car, someone using the Zipcar app on their phone, and people walking with children. The pacing is quick, with short clips showcasing different aspects of the service. The ad concludes with the Zipcar logo and a call to action.