A pigeon appears on top of a car.

The ad opens with a green background and a stylized tree. A red car appears with a pigeon on its roof. The pigeon looks at the car, then a starburst with 'POOF' appears on the car door, and the pigeon disappears. A price tag appears on the car, then keys are exchanged. Two people in racing suits appear, one holding a tire, the other working on the car's wheel. The price tag increases. The car is then shown at a gas pump, with the price tag showing more dollar signs. The car is covered in tickets, and then money flies off it. The car is shown again, and the pigeon reappears on the roof. The ad ends with the Zipcar logo and text.