The Zipcar logo and the text 'FIRST MONTH ON US'.

The ad opens with the Zipcar logo on a green background. It transitions to a shot of a grey Zipcar parked on a street, then shows text overlays: 'FIRST MONTH' and 'ON US'. Several small, square video clips are shown: a woman taking a selfie in front of a red Zipcar, a man waving from a car, and a woman fueling a car. The ad then shows a smartphone displaying the Zipcar app with available cars on a map, followed by text 'Do your thing' and 'No stress'. The app screen changes to show a booked car with 'BOOKED!' and 'GAS ALWAYS ON US' text. The ad concludes with the Zipcar logo and website.