A cartoon penguin wearing goggles and using oversized shears to trim a bush.

The ad opens with a cartoon penguin wearing goggles, holding large shears and trimming a bush. The scene transitions to a close-up of the shears cutting through leaves. It then shows the penguin next to a blue Zipcar, with a large, colorful sign that reads 'FIRST MONTH ON US' in the background. The final scene is an end card with the Zipcar logo, the tagline 'Cars on demand', and a call to action.