The animated feet in unusual shoes walking down stairs.

The ad opens with a close-up of animated feet in quirky sneakers walking down stairs. It transitions to a stylized city scene with silhouetted people and cars. A man with a beard and sunglasses walks through the crowd, looking around. He then pulls out binoculars, scans the crowd, and finally consults a map. The scene shifts to a blue Zipcar driving through a scenic, green landscape. The ad ends with the Zipcar logo and tagline.