A close-up of a smartphone displaying an app with a high rating and appealing graphics.
The ad opens with a close-up of a smartphone displaying the Root Insurance app page in an app store. The phone is tilted against an orange, textured background. The app shows a 4.7-star rating with 72,000 ratings. It features two promotional cards: one with a red sports car and the text 'We do car insurance differently,' and another with stacks of money and the text 'Download. Drive. Save.' The phone then transitions to show the Root app interface, displaying savings amounts like $19, $39, and $75 per term, with a graphic indicating 'Your driving saved you.' The phone is then shown surrounded by stacks of coins and within a large, stylized star. Finally, a row of five stars appears, with the Root app displayed within four of them, and the last star empty. The ad concludes with a screen showing 'Over 2 million drivers insured' and '4.7 stars in the App Store.' The pacing is quick, with smooth transitions between scenes.
Root Insurance — Almost Perfect
- Brand
- Root Insurance
- Landing page
- Domain
- joinroot.com
- Language
- EN
- Countries
- US










