AXA YouTube Ads: Commercials and Video Examples

#515 YouTube advertiser by spendInsuranceGermanyVerify on Google Ads Transparency Center

AXA Germany provides property, casualty, health, and life insurance products alongside pension and financial services. Its video advertising in Germany spans 40+ ads and 200M views, focusing on household and vehicle protection, investments, and themes like living flexibly and protecting what matters.

Est. total spend
$2.2M – $5.4M
All-time, estimated range
Ads indexed
41
Total views
200M
Markets
1
Countries the ads ran in

Most-viewed AXA YouTube ads

Top 20 by views · list updated

See all 41 AXA ads

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About AXA

AXA Germany (AXA Konzern AG) is the primary German operating subsidiary of the French multinational insurance group AXA. Headquartered in Cologne, the company provides private and corporate clients in Germany with property, casualty, health, and life insurance products, alongside pension and financial services. It serves around eight million customers across the German market.

Company
AXA Konzern AG
Category
Insurance services
Headquarters
Germany
Advertises in
1 country

AXA YouTube ads — FAQ

AXA Germany advertises a wide range of insurance and financial services for private and corporate clients. Its offerings include property, casualty, health, and life insurance, as well as pension and investment products.
AXA's YouTube ads focus on household and motor vehicle insurance, financial investments, and flexible coverage. Recurring messages center on living life freely, protecting what matters, and offering insurance solutions across generations.
AXA relies mostly on horizontal video ads, alongside a smaller share of vertical Shorts-style spots. Most of the video campaigns consist of short commercials up to 15 seconds, followed by 16- to 30-second spots and occasional longer formats.
AXA advertises exclusively in German on YouTube, targeting consumers and businesses in the German market.
AdSee has indexed 41 YouTube ads from AXA, with 200M views in total, shown in 1 country.
AXA's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates AXA's YouTube ad spend at $2.2M – $5.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by AXA.
The most-viewed AXA ad in the AdSee library is “AXA — Insurance for All Generations”, with 52.6M views on YouTube.
AXA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09363015579859943425?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.