The initial shot of multiple women walking forward, followed by the distressed face on a smartphone.

The ad opens with a group of women walking forward, followed by a close-up of a smartphone screen showing a woman's face with a distressed expression. The scene transitions to a tablet displaying a woman in a hat, then to a woman adjusting her hair in a room. Another woman is shown reaching for something on a bed. The ad then shows people relaxing by a pool. Finally, a montage of various TV show posters is displayed, including 'Superstore', 'The Real Housewives of Cheshire', 'Summer House', 'Parks and Recreation', 'American Dad!', 'Jane the Virgin', and 'Olivia Attwood's Bad Boyfriends'. The ad ends with the ITVX logo and tagline.