The large text "OVER £1 MILLION IN JACKPOTS" combined with the dynamic soccer imagery.

The ad opens with a dynamic shot of a soccer ball being kicked on a stadium field, with a large blue graphic overlaying the scene. Text appears stating "OVER £1 MILLION IN JACKPOTS". The scene transitions to the ITV7 Football logo, then to a blue screen with the text "FREE TO PLAY" and a yellow button. Another scene shows a stadium at sunset with the text "ANSWER 7 QUESTIONS". The final scene is a blue screen with the text "FOR A CHANCE TO WIN" and a "PLAY FOR FREE" button, followed by the ITV7 Football logo on a white background.