The initial text "On the hunt for your next supernaturals era?" combined with the dramatic visuals of vampires.

The ad opens with text on a dark background, then transitions to clips from supernatural TV shows like 'The Vampire Diaries', 'The Originals', and 'Legacies'. It shows scenes of vampires, lightning, and dramatic moments, interspersed with text promoting the streaming service. The pacing is quick, with rapid cuts between clips and text screens. The final shot is a montage of show posters and the ITVX logo.