A close-up of a smartphone screen with a mysterious grainy image and the word 'Keep'.

The ad opens with a close-up of a smartphone screen displaying a dark, grainy image with a yellow circle around a white object. Text reads 'Keep'. The scene transitions to another smartphone screen showing hands in gloves handling a small object. Text reads 'Keep up to date'. Then, a close-up of an older woman's face appears, with text 'THE BRITISH AIRWAYS KILLER' and 'Wherever you are'. The scene shifts to a tablet screen showing a young man speaking, with the same text 'Wherever you are'. Another scene shows a woman speaking animatedly, with text 'THE OTHER MRS JORDAN'. This is followed by a static-filled screen with text 'Ne'. Then, a laptop screen shows a man's face, with text 'THE PLAYBOY BUNNY MURDER' and 'New drama weekly'. The final sequence shows a montage of various show titles and posters, ending with the ITVX logo and tagline.