The large text 'WIN £25K' and the dynamic visual of a football match.

The ad opens with a dynamic blue graphic overlaying a football match scene. A soccer ball is in motion, with text indicating a £25K prize. The scene transitions to show flags of various countries, the ITV7 Football logo, and a stadium filled with fans. Text prompts the viewer to 'ANSWER 7 QUESTIONS'. The ad then displays 'FREE TO PLAY' and a button to 'PLAY FOR FREE'. Finally, it shows the ITV7 Football logo again with the tagline '18+ and UK only. T&Cs apply.'