The initial shot of two people on a couch with a fire pit.

The ad opens with a shot of two people sitting on a couch, then cuts to close-ups of their faces. It then transitions to a montage of various reality TV show clips, featuring different people and settings, interspersed with the ITVX logo and text overlays. The pacing is quick, with rapid cuts between scenes. The final shots show the ITVX logo and slogan.