The distressed close-up of Leonardo DiCaprio.

The ad opens with a close-up of Leonardo DiCaprio looking distressed, with a red light and the ITV logo visible. It then transitions to Tom Hanks, also looking concerned, with the same ITV logo. The screen then shows a montage of various documentary-style clips: a close-up of an eye, a man in a lab coat, a hand reaching for a chimpanzee's hand, Notre Dame Cathedral, a man in a naval uniform, a tightrope walker high above the ground, and a woman interacting with a chimpanzee. The pacing is quick, intercutting between these diverse scenes. The final segment focuses on the tightrope walker, with text overlay promoting ITVX. The ad concludes with the ITVX logo and 'STREAM FREE'.