Guardião da Vida YouTube ads and campaign examples

#1445 YouTube advertiser by spendOtherBrazilVerify on Google Ads Transparency Center

Guardião da Vida is a public safety awareness portal by Brazilian utility CPFL Energia, dedicated to preventing electrical accidents. Its YouTube advertising spans 5 markets and 20+ ads with 82.2M views, focusing on electrical line precautions, home renovation tips, and safety guidance.

Est. total spend
$164K – $1.6M
All-time, estimated range
Ads indexed
25
Total views
82.2M
Markets
5
Countries the ads ran in

Most-viewed Guardião da Vida YouTube ads

Top 20 by views · list updated

CPFL Energia — CPFL: Keep materials away from electrical lines (YouTube video ad)0:15

CPFL Energia

CPFL: Keep materials away from electrical lines

10M views
CPFL Energia — CPFL - Guardião da Vida Safety Tips (YouTube video ad)0:15

CPFL Energia

CPFL - Guardião da Vida Safety Tips

9.6M views
CPFL Energia — CPFL Energia — Safety Tips for Power Lines (YouTube video ad)0:30

CPFL Energia

CPFL Energia — Safety Tips for Power Lines

8.8M views
CPFL Energia — CPFL - Guardião da Vida (YouTube video ad)0:15

CPFL Energia

CPFL - Guardião da Vida

8.6M views
CPFL Energia — CPFL — Guardião da Vida CPFL Safety Message (YouTube video ad)0:15

CPFL Energia

CPFL — Guardião da Vida CPFL Safety Message

6.9M views
CPFL Energia — CPFL Energia — Don't Risk Yourself Near Power Lines (YouTube video ad)0:06

CPFL Energia

CPFL Energia — Don't Risk Yourself Near Power Lines

6.6M views
CPFL Energia — CPFL — Guardião da Vida: Home Renovation Safety Tips (YouTube video ad)0:15

CPFL Energia

CPFL — Guardião da Vida: Home Renovation Safety Tips

6.5M views
CPFL Energia — CPFL Energia - Safety Tips for Painting (YouTube video ad)0:15

CPFL Energia

CPFL Energia - Safety Tips for Painting

5.7M views
CPFL Energia — CPFL — Guardião da Vida: Evite acidentes elétricos no campo (YouTube video ad)0:15

CPFL Energia

CPFL — Guardião da Vida: Evite acidentes elétricos no campo

4.4M views
CPFL Energia — CPFL Transmissão: 3 dicas do Guardião (YouTube video ad)0:40

CPFL Energia

CPFL Transmissão: 3 dicas do Guardião

4M views
CPFL Energia — CPFL - Never fly kites near power lines (YouTube video ad)0:15

CPFL Energia

CPFL - Never fly kites near power lines

3.4M views
CPFL Energia — Guardião da Vida — Electrical Safety Tips (YouTube video ad)0:35

CPFL Energia

Guardião da Vida — Electrical Safety Tips

3M views
CPFL Energia — Guardião da Vida — Construction Safety Tips (YouTube video ad)0:36

CPFL Energia

Guardião da Vida — Construction Safety Tips

2.8M views
CPFL Energia — Guardião da Vida — Safety Tips for Agricultural Machinery (YouTube video ad)0:37

CPFL Energia

Guardião da Vida — Safety Tips for Agricultural Machinery

2.7M views
CPFL Energia — CPFL - Guardião da Vida: Safe Tree Pruning Advice (YouTube video ad)0:15

CPFL Energia

CPFL - Guardião da Vida: Safe Tree Pruning Advice

2.6M views
CPFL Energia — CPFL ENERGIA — Safety Warning about Electrical Lines (YouTube video ad)0:15

CPFL Energia

CPFL ENERGIA — Safety Warning about Electrical Lines

2.3M views
CPFL Energia — Guardião da Vida — Tree Pruning Safety Tips (YouTube video ad)0:31

CPFL Energia

Guardião da Vida — Tree Pruning Safety Tips

2.1M views
CPFL Energia — CPFL - Safety Tips for Pruning Trees Near Power Lines (YouTube video ad)0:15

CPFL Energia

CPFL - Safety Tips for Pruning Trees Near Power Lines

1.8M views
CPFL Energia — CPFL — Denuncie ligações clandestinas de energia (YouTube video ad)0:15

CPFL Energia

CPFL — Denuncie ligações clandestinas de energia

1.3M views
CPFL Energia — Guardião da Vida — Fire Safety Awareness (YouTube video ad)0:25

CPFL Energia

Guardião da Vida — Fire Safety Awareness

1.3M views

See all 25 Guardião da Vida ads

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About Guardião da Vida

Guardião da Vida is a public safety awareness portal and educational campaign created by Brazilian electric utility group CPFL Energia. The initiative provides safety tips, downloadable materials, and guidance to prevent accidents involving power grids during activities like construction, farming, and severe weather. CPFL Energia S.A., majority-owned by State Grid Corporation of China, is one of Brazil's largest electricity distribution and generation companies.

Company
CPFL Energia S.A.
Category
Electrical safety educational portal
Headquarters
Brazil
Advertises in
5 countries

Guardião da Vida YouTube ads — FAQ

Guardião da Vida is a public electrical safety awareness portal and educational initiative created by Brazilian utility company CPFL Energia. The project promotes guidance, educational materials, and safety tips to help prevent accidents involving power lines.
Guardião da Vida's YouTube ads focus on electrical safety advice and accident prevention around power grids. Common topics include keeping materials away from power lines, taking precautions during home renovations and painting, and avoiding electrical accidents in rural areas.
Guardião da Vida primarily uses vertical video ads designed for mobile or Shorts viewing, alongside a few horizontal formats. Most of these video spots are short, typically lasting up to 15 seconds.
Guardião da Vida advertises exclusively in Portuguese, focusing its public safety messages on audiences in Brazil.
AdSee has indexed 25 YouTube ads from Guardião da Vida, with 82.2M views in total, shown in 5 countries.
Guardião da Vida's YouTube ads in the AdSee library ran most often in Brazil, Chile, Montenegro, France and Saint Vincent and the Grenadines.
AdSee estimates Guardião da Vida's YouTube ad spend at $164K – $1.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Guardião da Vida.
The most-viewed Guardião da Vida ad in the AdSee library is “CPFL: Keep materials away from electrical lines”, with 10.1M views on YouTube.
Guardião da Vida's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07966912288219201537?region=anywhere

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