Metsä Group YouTube Ads and Video Campaigns

#1514 YouTube advertiser by spendOtherFinlandVerify on Google Ads Transparency Center

Headquartered in Finland, Metsä Group produces wood products, pulp, paperboard, and tissue papers. Across 4 markets with 41.6M views, its 50+ video ads prominently feature consumer paper brands like Serla and Lambi, highlighting household and toilet paper products.

Est. total spend
$333K – $1.5M
All-time, estimated range
Ads indexed
57
Total views
41.6M
Markets
4
Countries the ads ran in

Most-viewed Metsä Group YouTube ads

Top 20 by views · list updated

Lambi Global — Lambi — Finnish Forest Toilet Paper (YouTube video ad)0:10

Lambi Global

Lambi — Finnish Forest Toilet Paper

4.3M views
SerlaGlobal — Serla — Bra köp? (YouTube video ad)0:15

SerlaGlobal

Serla — Bra köp?

2.7M views
SerlaGlobal — Serla — Smart toilet paper (YouTube video ad)0:15

SerlaGlobal

Serla — Smart toilet paper

2.5M views
Lambi Global — Lambi — Kuivittu Talouspaperi (YouTube video ad)0:06

Lambi Global

Lambi — Kuivittu Talouspaperi

2.4M views
SerlaGlobal — Serla — Svenskproducerat kökspapper (YouTube video ad)0:15

SerlaGlobal

Serla — Svenskproducerat kökspapper

2.3M views
SerlaGlobal — Serla Smart — Toilet Paper Ad (YouTube video ad)0:06

SerlaGlobal

Serla Smart — Toilet Paper Ad

2.1M views
SerlaGlobal — Serla — Fiksu valinta! (YouTube video ad)0:15

SerlaGlobal

Serla — Fiksu valinta!

1.7M views
SerlaGlobal — Serla Smart Toilet Paper - Smart Choice (YouTube video ad)0:15

SerlaGlobal

Serla Smart Toilet Paper - Smart Choice

1.7M views
SerlaGlobal — Serla — Finnish Household Paper (YouTube video ad)0:15

SerlaGlobal

Serla — Finnish Household Paper

1.6M views
SerlaGlobal — Serla — Hella Toilet Paper (YouTube video ad)0:15

SerlaGlobal

Serla — Hella Toilet Paper

1.4M views
Lambi Global — Lambi — Svensk Mjukhet (YouTube video ad)0:15

Lambi Global

Lambi — Svensk Mjukhet

1.4M views
Lambi Global — Lambi — Svensk Mjukhet (YouTube video ad)0:15

Lambi Global

Lambi — Svensk Mjukhet

1.4M views
Lambi Global — Lambi — Swedish Softness (YouTube video ad)0:15

Lambi Global

Lambi — Swedish Softness

1.4M views
Lambi Global — Lambi — Svensk Mjukhet (YouTube video ad)0:15

Lambi Global

Lambi — Svensk Mjukhet

1.3M views
SerlaGlobal — Serla — Swedish-produced toilet paper (YouTube video ad)0:06

SerlaGlobal

Serla — Swedish-produced toilet paper

1.2M views
SerlaGlobal — Serla — Smart Toilet Paper (YouTube video ad)0:06

SerlaGlobal

Serla — Smart Toilet Paper

1.1M views
Lambi Global — Lambi — Svensk Mjukhet (YouTube video ad)0:15

Lambi Global

Lambi — Svensk Mjukhet

1.1M views
SerlaGlobal — Serla — Svenskproducerat hushållspapper (YouTube video ad)0:15

SerlaGlobal

Serla — Svenskproducerat hushållspapper

1.1M views
SerlaGlobal — Serla — Smart toilet paper (YouTube video ad)0:15

SerlaGlobal

Serla — Smart toilet paper

1.1M views
Lambi Global — Lambi - Svensk Mjukhet (YouTube video ad)0:15

Lambi Global

Lambi - Svensk Mjukhet

1M views

See all 57 Metsä Group ads

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About Metsä Group

Metsä Group is an international forest industry group headquartered in Espoo, Finland, that produces wood products, pulp, paperboard, tissue papers, and provides forestry and wood supply services. The group is parented by Metsäliitto Cooperative, which is owned by around 90,000 Finnish forest owners. Operating in nearly 30 countries, Metsä Group serves industrial customers, business partners, and retail consumers worldwide.

Company
Metsäliitto Osuuskunta
Category
Forest industry and paper products
Headquarters
Finland
Advertises in
4 countries

Metsä Group YouTube ads — FAQ

Metsä Group is an international forest industry group based in Espoo, Finland, parented by Metsäliitto Cooperative. The group produces wood products, pulp, paperboard, and tissue papers, while also providing forestry and wood supply services.
Metsä Group's YouTube ads primarily focus on tissue and household paper products under brands like Lambi and Serla. Common themes include toilet paper and kitchen rolls, emphasizing smart choices and local production.
Metsä Group relies almost entirely on short, 15-second video ads. While the majority of their campaigns use standard horizontal formats, they also include a smaller portion of vertical Shorts-style videos.
Metsä Group advertises on YouTube predominantly in Swedish, followed by Finnish and Estonian.
AdSee has indexed 57 YouTube ads from Metsä Group, with 41.6M views in total, shown in 4 countries.
Metsä Group's YouTube ads in the AdSee library ran most often in Sweden, Estonia, Finland and Norway.
AdSee estimates Metsä Group's YouTube ad spend at $333K – $1.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Metsä Group.
The most-viewed Metsä Group ad in the AdSee library is “Lambi — Finnish Forest Toilet Paper”, with 4.3M views on YouTube.
Metsä Group's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10369035837005365249?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.