WD-40 YouTube Ads and Commercial Campaigns

#1312 YouTube advertiser by spendOtherUnited StatesVerify on Google Ads Transparency Center

WD-40 Company manufactures maintenance and specialty chemical products, best known for its penetrating oil and lubricants. Its YouTube advertising in the US spans 40+ ads and 35.2M views, showcasing specialized lines like the WD-40 Specialist range, White Lithium Grease, Contact Cleaner, and the EZ-Reach Flexible Straw.

Est. total spend
$704K – $1.8M
All-time, estimated range
Ads indexed
43
Total views
35.2M
Markets
1
Countries the ads ran in

Most-viewed WD-40 YouTube ads

Top 20 by views · list updated

See all 43 WD-40 ads

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About WD-40

WD-40 Company manufactures and markets household, maintenance, and specialty chemical products, best known for its flagship multi-use penetrating oil and lubricant spray. The company supplies consumers, trade professionals, and industrial clients in over 176 countries worldwide. Founded in 1953 as the Rocket Chemical Company in San Diego, California, it was later renamed after its signature water displacement product.

Company
WD-40 Company
Category
Specialty chemicals and lubricants
Headquarters
United States
Advertises in
1 country

WD-40 YouTube ads — FAQ

WD-40 Company is a US-based manufacturer of maintenance, household, and specialty chemical products. It is best known for its signature multi-use penetrating oil and lubricant spray, serving consumers, trade professionals, and industrial clients.
WD-40's YouTube ads focus on specific maintenance products and applicators. Recurring themes include the WD-40 Specialist line—such as Penetrant, Contact Cleaner, White Lithium Grease, and Silicone Lubricant—as well as the EZ-REACH Flexible Straw and Portable Pen.
WD-40 relies entirely on short spots under 15 seconds. The majority of these ads are standard horizontal videos, alongside a smaller share of vertical Shorts-style clips.
WD-40 advertises on YouTube entirely in English.
AdSee has indexed 43 YouTube ads from WD-40, with 35.2M views in total, shown in 1 country.
WD-40's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates WD-40's YouTube ad spend at $704K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by WD-40.
The most-viewed WD-40 ad in the AdSee library is “WD-40 Specialist Penetrant Ad”, with 2.8M views on YouTube.
WD-40's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05199499262647336961?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.