BHP YouTube ads and video campaigns

#1461 YouTube advertiser by spendOtherAustraliaVerify on Google Ads Transparency Center

BHP is an Australian multinational mining corporation extracting resources such as iron ore, copper, and coal. Across 13 video ads and 38.4M views in 2 markets, BHP's YouTube advertising highlights 140 years of company history, community support initiatives, and partnerships with organizations like AFLW and the Royal Flying Doctor Service.

Est. total spend
$76.7K – $1.5M
All-time, estimated range
Ads indexed
13
Total views
38.4M
Markets
2
Countries the ads ran in

Most-viewed BHP YouTube ads

Top 13 by views · list updated

BHP — BHP — 140 Years of Building the Future (YouTube video ad)0:30

BHP

BHP — 140 Years of Building the Future

7.1M views
BHP — BHP — 140 Years of Building a Future Together (YouTube video ad)1:00

BHP

BHP — 140 Years of Building a Future Together

6.5M views
BHP — BHP - Supporting Australian Communities for 140 Years (YouTube video ad)0:15

BHP

BHP - Supporting Australian Communities for 140 Years

6.1M views
BHP — BHP and AFLW Partnership (YouTube video ad)0:15

BHP

BHP and AFLW Partnership

4.4M views
BHP — BHP — Building What's Next (YouTube video ad)1:00

BHP

BHP — Building What's Next

4M views
BHP — BHP - Future of Work Program (YouTube video ad)0:15

BHP

BHP - Future of Work Program

2.1M views
BHP — BHP - Partnership with Royal Flying Doctor Service (YouTube video ad)0:15

BHP

BHP - Partnership with Royal Flying Doctor Service

1.9M views
BHP — BHP Supports CQ Rescue Helicopter and Australian Communities (YouTube video ad)0:15

BHP

BHP Supports CQ Rescue Helicopter and Australian Communities

1.7M views
BHP — BHP — Resources that make the future possible (YouTube video ad)0:30

BHP

BHP — Resources that make the future possible

1.5M views
BHP — BHP - Supporting Australian Communities for 140 Years (YouTube video ad)0:15

BHP

BHP - Supporting Australian Communities for 140 Years

884.5K views
BHP — BHP Supports BMA CQ Rescue Helicopter for 30 Years (YouTube video ad)0:15

BHP

BHP Supports BMA CQ Rescue Helicopter for 30 Years

832.9K views
BHP — BHP & Lifeline WA: Building communities together (YouTube video ad)0:15

BHP

BHP & Lifeline WA: Building communities together

513.3K views
BHP — BHP Xplor — Global Mining Accelerator (YouTube video ad)0:31

BHP

BHP Xplor — Global Mining Accelerator

435.9K views

About BHP

BHP is an Australian multinational resources and mining corporation headquartered in Melbourne. Founded in 1885 as the Broken Hill Proprietary Company, it extracts and processes essential commodities such as iron ore, copper, metallurgical coal, and potash for global markets. It is one of the world's largest mining companies by market capitalization.

Company
BHP Group Limited
Category
Metals and mining
Headquarters
Australia
Advertises in
2 countries

BHP YouTube ads — FAQ

BHP is an Australian multinational mining and resources company that produces commodities such as copper, iron ore, metallurgical coal, and potash. Its corporate advertising highlights its industry presence, history, and community initiatives.
BHP's YouTube ads focus on company milestones, community support, and partnerships. Common themes include celebrating 140 years of operations, partnerships with the AFLW and Royal Flying Doctor Service, and community initiatives like rescue helicopter support.
BHP relies entirely on horizontal video formats for its YouTube campaigns. A majority of these commercials are short spots running up to 15 seconds, supplemented by mid-length ads between 16 and 60 seconds.
BHP primarily advertises on YouTube in English, reflecting its Australian base and global presence. The company also features ads in Spanish to reach broader regional audiences.
AdSee has indexed 13 YouTube ads from BHP, with 38.4M views in total, shown in 2 countries.
BHP's YouTube ads in the AdSee library ran most often in Australia and Chile.
AdSee estimates BHP's YouTube ad spend at $76.7K – $1.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BHP.
The most-viewed BHP ad in the AdSee library is “BHP — 140 Years of Building the Future”, with 7.2M views on YouTube.
BHP's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16872335987869483009?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.